The bold proposals include a consultation on extending the tourist season by moving the first Bank Holiday in May to create a new St George’s Day holiday in England and St David’s Day in Wales.
The strategy will generate four million extra overseas visitors over the next four years, bringing an extra £2 billion worth of visitor spend in to the country and creating 50,000 new jobs.
Commenting on the publication of the strategy, Mark Reckless said,
“The Coalition’s Tourism Strategy will make a huge difference to the local economy here in Rochester and Strood.
“For too long, Labour ignored the vital importance of tourism whilst suffocating the industry with red-tape.
“After years in the Labour wilderness, tourism is finally being recognised as the crucial driver of our economy that it is.”